Did you know an AI generated art in 2018 was sold for nearly half a million
dollar? Shocking, right? A piece of art which is not even created by a human
hand but by an AI (a computer-generated software) was sold for $432,500 at an
auction which was once presumed to be sold between $7000-$10000.[1] The Paris
based art collector, Obvious Art, created a portrait of "Edmond de Belamy" by
using a computer and algorithm that analyzed over 15000 human made paintings
from between 14th-20th century and created its own. But the burning question
comes- who created this painting, who has the right over this painting- the AI
itself, the engineers who designed it or the art collector who purchased it.
In this article, we will explore the exciting world of AI generated art and
music. We will look at the advance technology behind this creation and some
tricky legal questions about who actually owns them. How is AI changing the way
we think about creativity? Can we ever call AI the real artist? And most
importantly, who will get the credit or the money when the machines made
something new? Join us as we discover how AI might change the future of art,
music and copyright laws.
The Rise of AI in Creative Fields
In recent years, the use of AI has become popular in almost every industry
whether it's for data analysis industry or the designing industry. Nowadays,
people use AI for better ideas, and it's become very easy. You just have to put
a command also known as Prompt in the AI generative tool and within one click
you will get the output and more interestingly if you don't like the output then
you can easily give a command to rephrase it. There is many generative AI
namely, Midjourney, DALL-E, Chat GPT, Deepseek, etc and do you know what's
common between them? They generate the output on the basis of input given.
In the upcoming years, as the use of AI has grown up, chances of taking of AI
over creative field have also grown. Have you ever wondered the image you are
seeing, the text you are reading and the music you are listening to might be
made or generated through an AI rather by a human? Interesting, right! Let me
explain you with an easy example, In April last year, ghostwriter977, a TikTok
user wrote and produced a song called "Heart on my sleeve". It sounded just like
the Canadian rapper "Drake" and the singer-songwriter "The Weekend".
The song
went viral, racking up 15 million views on TikTok and hundred of thousands of
views on Spotify and YouTube.[2] But neither "Drake" nor "The Weekend" had a
clue about the song. They hadn't sung a single line. Their vocals were generated
by AI and this system has moved from synthesizing sounds to generating singing
voices.
Current Legal Framework
If you are little bit curious about the technology of AI then you might be
thinking that if an AI had created a song, then who has the right on that song.
In simple words, who can claim the right over that particular song. So, lets
start from the very basic, what does the copyright means which is one of the
most popular and important legal frameworks.
In simple terms, copyright is a legal right given to creators for their original
work whether it's fiction, non-fiction, music, art or even computer software. It
grants the creator control over how their work is copied and shared.
Essentially, the creator has the exclusive right to decide who can reproduce
their work.[3]
To claim copyright, your creation must exist in a physical form, which means the
song, article, novel or whatever you've created needs to be 'tangible'
(something you can touch, see or hear in a recorded or written format. You
might wonder, what about intangible ideas, speeches or discoveries? Well, that's
where other legal protection comes in, like patents and trademarks.
But here's where things get tricky: copyright laws aren't always so
straightforward. What happens when the creator isn't human? One famous case that
really puzzled the legal system was the 'Monkey Selfie Case', where a monkey
accidently took a selfie and the court had to figure out who owned the rights to
the photo.[4] Similarly, when it comes to AI generated works, the law is still
catching up.
So, while copyright laws protect human creators, the rise of non-human creators
like AI presents new legal challenges that we are just beginning to grapple
with.
Who Owns the Creation?
The question of ownership in AI generated content is complex and an ongoing
debate. Since the content made by AI is based on algorithm and data provided to
it, the question remains unanswered that who owned the right to the final
product, whether the AI itself has the right, the developers who created the AI
has the right or the one who has given the command has the right. However, this
raises new challenges in intellectual property law, as traditional copyright
principles struggle to define ownership when a machine plays such a significant
role in creative process.
Every country has different laws regarding it like US,
India and many other countries say that the machine generated or non-human
content does not have any right as they are not made by the humans whereas in
the EU, as in many other areas, copyright law still requires human authorship,
meaning that only works created by AI are not eligible for copyright protection.
One of the most popular cases about the question "who owns the creation" is
Obvious Art Collective v. AI Ownership Debate. In this case as you have already
read in short in the introduction that a portrait of "Edmond de Belamy" which
was created by AI sold for $432,500 which was initially presumed to be sold for
$7000-$10,000. The AI used a machine learning algorithm, specifically a
generative adversarial network (GAN), which was trained on a dataset of 15,000
images from the 14th to the 20th centuries.
The painting became the first AI-generated art to be sold at such a
prestigious auction, raising significant legal and ethical questions:
- Who owns the creation and intellectual property rights of the AI
generated art?
- Should the creators of the AI algorithm, the art collective (Obvious),
or the AI itself hold the rights to the creation?
In the judgement, it has been said that there was no formal legal challenge in
this case, but it sparked the debate about the ownership and intellectual
property rights of the AI generated content. Under existing laws, AI is not
considered a legal person, and therefore cannot own copyright.[5] The creator of
the AI or the person using it generally has the rights. However, this case
demonstrated the limitations of existing laws in addressing the role of AI in
creative works.
Challenges in Protecting AI-Generated Works
The rise of AI generated art and music has brought new challenges in form of
legal protection and intellectual property rights. One of the primary hurdles is
that existing copyright laws were created to protect human creators, but not
machines. Under current regulations, only human beings are recognized as the
authors of creative work. This raises the question, how can AI generated content
be protected if the law doesn't recognize the AI itself as the creator?
Another significant challenge is the issue of originality.[6] Copyright laws
protect original works, but AI generated content is typically created by
analysing vast amount of pre-existing human made data. This can make it
difficult to determine whether AI works qualify as "original" under legal
standards or if they merely derivative of the inputs used to train the
algorithm. This ambiguity makes it harder for the creators and owners to claim
the ownership.
Additionally, since AI relies on datasets that often include copyrighted
material, there is a risk of infringement. AI tools may inadvertently generate
content that resembles or replicates existing copyrighted works, leading to
potential legal disputes. This creates a difficult situation for AI developers
and users, as they must ensure that AI-generated content does not infringe on
the rights of others.
Furthermore, as AI technology continues to advance, there is no clear framework
for handling disputes over works generated by AI, leaving courts and lawmakers
grappling with how to address ownership and protection. These challenges
highlight the need for updated laws that take into account the unique nature of
AI-generated content while balancing the rights of creators, developers, and the
public.
Global Approaches and Landmark Cases
Countries around the world are grappling with how to address the legal
complexities associated with works created by AI, with each taking different
approaches. In the United States, copyright law strongly mandates human
authorship, meaning that works created solely by AI are not eligible for
copyright protection. However, if a human makes a substantial contribution to
the creative process, such works may be eligible for protection. The European
Union, on the other hand, is exploring whether works created by AI should
receive limited copyright protection, especially as AI continues to evolve and
becoming more autonomous in the creative process.
An important case parallel to the debate over AI authorship is the Naruto v.
Slater case, commonly known as the "monkey selfie" case.[7] Although it did not
involve AI, it raised fundamental questions about non-human authorship. In this
case, a monkey took a selfie using a photographer's camera, leading to a legal
dispute over whether the animal could hold copyright. The court ruled that
copyright law only applies to human creators, reinforcing the notion that
non-human entities, whether animals or AI, cannot claim intellectual property
rights.
China, a leader in AI innovation, is considering legal frameworks that could
provide partial copyright protection for AI-generated works, reflecting the
country's forward-looking approach to technological advancement. As nations
continue to grapple with these questions, landmark cases and evolving legal
frameworks will play a key role in shaping the future of intellectual property
in the age of artificial intelligence.
The Feilin v. Baidu Case (2020)[8]
The Feilin v. Baidu case in China became a notable event in the legal discussion
surrounding AI-generated content, although it was not a formal court case in the
traditional sense. In 2017, Baidu, a major Chinese technology company, created a
poem called "The Spring" using its AI system called Xiaobing. This AI-created
poem attracted public attention and raised the question of whether works created
by AI could be eligible for copyright protection under existing laws.
Baidu's AI, Xiaobing, had learned by analyzing thousands of human-generated
poems and then composed its own. When this work was published, it raised the
important issue of authorship: could an AI system be recognized as the author of
a creative work? The poem triggered debate over the limits of creativity and
originality, specifically whether content created by AI could be considered
"original" under intellectual property law, and whether copyright law could
protect such works.
Although the poem did not spark any direct legal disputes, it prompted
widespread discussion in China about whether the law should be developed to take
into account AI's role in creative industries. Chinese officials and lawmakers
began to consider whether works produced by AI deserve partial copyright
protection. The Feilin v. Baidu case played a key role in ultimately opening up
the conversation about AI's place in intellectual property law, and China has
since been exploring frameworks that could adapt copyright laws to the age of
AI.
The case reflected the global struggle to keep pace with technological
advancements and their impact on traditional legal concepts of authorship and
ownership.
The Way Forward: Potential Solutions
The rapid advancement of AI in creative fields presents unique challenges for
intellectual property laws, particularly those related to ownership and
authorship. To address these issues, several potential solutions can be
considered to strike a balance between innovation and legal protection.
- Updated copyright laws: One of the most practical solutions is to update the existing copyright framework to explicitly address AI-generated works. This could include granting limited copyright to the person or entity responsible for creating or training the AI, not the AI itself. Legislators could also define specific criteria for originality and authorship in cases where AI makes a significant contribution to a creative work.
- Co-ownership model: Another approach could be to introduce a co-ownership model, where both the human (engineer, artist, or programmer) and the AI tool share authorship rights. This would acknowledge human input as well as recognize the significant contribution of AI to the creative process.
- Licensing model: Introducing a licensing system for AI-generated content could also be a viable solution. In this model, the developer of an AI tool could license the technology to users, giving them rights over any output produced by the AI. This would ensure that the creators of the tool retain control over how their AI is used commercially, while users still get the freedom to use AI-generated content.
- Moral and ethical guidelines: Beyond legal frameworks, ethical guidelines need to be established to ensure fairness, especially in creative industries. The rights of human creators should be protected to avoid unfair competition between AI and human artists, while AI-generated work should be transparent at its core to avoid misrepresentation.
Overall, the legal framework should be developed in a way that fosters
innovation and ensures that creators, whether they are human, are or AI-driven
properly recognized and protected.
Conclusion
As AI continues to reshape the creative industries, it presents both exciting
opportunities and complex legal challenges. The question of who owns art and
music produced by AI remains unresolved, as current copyright laws are unable to
fully address AI's unique role in the creative process. With differing global
perspectives and landmark cases fuelling further debate, the need for updated
legal frameworks is more urgent than ever. As we move forward, striking a
balance between innovation and intellectual property rights will be crucial to
ensure that both human creators and AI-powered works are appropriately
recognised and protected in this evolving landscape.
End-Notes:
- A portrait created by AI just sold for $432,000. But is it really art? | Painting | The Guardian - https://www.theguardian.com
- Ghostwriter: 'Heart on My Sleeve' Artist Talks Drake AI, Grammy Drama
- What is copyright - iPleaders - https://www.ipleaders.in/what-is-copyright
- Naruto v. Slater, No. 16-15469 (9th Cir. 2018) :: Justia - https://law.justia.com/cases/federal/appellate-courts/ca9/16-15469/16-15469-2018-04-23.html
- The Debate Over AI-Generated Art and Authentic Creativity | by Effie Liouta | Bootcamp | Medium - https://medium.com/bootcamp/the-debate-over-ai-generated-art-and-authentic-creativity-123456789
- Impact Of Artificial Intelligence on Copyright Law: Challenges and Prospects - ResearchGate - https://www.researchgate.net/publication/377334695_Impact_Of_Artificial_Intelligence_on_Copyright_Law_Challenges_and_Prospects
- Naruto v. Slater, Case No. 15-cv-04324-WHO | Casetext Search + Citator - https://casetext.com/case/naruto-v-slater-2
- [The IPKat] Feilin v. Baidu: Beijing Internet Court tackles protection of AI/software-generated work and holds that copyright only vests in works by human authors - https://ipkitten.blogspot.com
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