Memes are protected by copyright law. Memes generally influence the opinion
of the general public. Social media and memes are the two sides of the same coin
and they go hand in hand When any image, quote or video etc. by an act of
copying is passed from one person to another that is considered a meme. Meme
sharing is one of the continuous activities. According to Instagram, more than 1
lakh memes are shared daily.
The culture of memes is getting popular these days in society. Memes are
basically created for fun. Memes are basically created on satire, sarcasm,
parody Section 2(c) of the Copyright Act 1957 defines artistic work as any
painting or sculpture or a drawing, engravement on wood or marble or any
architectural work.
According to section 14(c) of the Copyright Act 1957, the rights holder is
granted authority to give authorization to someone to create something Which is
an exact copy of his copyrighted work.
The copying of memes is rapid and is easily getting viral on social media
platforms. The creator of the meme invests a lot of time and effort to create a
meme and it is protected by copyright law. It is one of the facts that the
identity of the meme creator is not known so legal proceedings cannot be carried
out.
Section 107 of the Copyright Act talks about fair use and mentions certain types
of uses—such as criticism, comment, news reporting, teaching, scholarship, etc.
when there is copyright infringement, in that case, the defence can be used is
fair use
Purpose to be fulfilled to find fair use of something:
- Purpose to use the meme
- The amount of work to be used
- Effect on society
- Nature of the work which is copyrighted
Till now there is no copyright infringement case that exists when talking about
memes. Defence in case of fair use India:
- Not competing with the copyright owner
- There has been no inappropriate use of the image, picture etc
The memes are created with an intention for any fair dealing that will come
under the fair use clause of the Indian Copyright Act. Section 54(1) of the
Indian Copyright Act, 1957 talks about fair dealing with any work that can be
for personal or private use or for research or for reviewing and criticism.
The difference between sharing a meme and infringing the Intellectual Property
Rights of someone is not recognized. The owner's right can be infringed in case
the memes are shared without any credit.
Conclusion
Memes are protected by the Doctrine of fair use. In case the meme is used for
any commercial and promotional activity permission would be required or a
license would be required for the same so that any legal proceeding is avoided.
The meme should be for entertainment purposes and it should not result to
violate any copyright law. Copyright infringement takes place when there is no
proper consent from the owner. For any business, it would result in copyright
infringement.
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