The foundation of the software industry is associated with intellectual
property rights throwing light on copyrights, patents, trademarks and trade
secrets. Each of them provides legal protection but in different ways.
Trademarks protect the symbols, and names which are used to know and identify
different products in the market. Copyright, patent, and trade secrets have a
major role in protecting technology.
With the developing country, the Indian software companies will become more
complex, and hence, advanced technology, more labour, and marketing skills will
be required. For following the current trend and achieving success in that part,
companies must create new intellectual property because what we have is more
usable and also it will be more creative and innovative, attractive in nature.
Copyright tries to protect the specific works, creativity, and the expression of
an idea. The protection of software by copyright was established by the World
Trade Organization (WTO) Agreement internationally on TRIPS (Trade Related
Aspects on Intellectual Property Rights). The computer programs are treated
through WTO members as per Article 10 of the TRIPS agreement. Copyright also
protects the software code but the code should be in written format and should
be recorded. These holders of copyright can restrict others from using and
selling unauthorized copies of the work.
We find that the Indian software industry created very little new and valuable
intellectual property in the past. Intellectual property development was not
important to the industry’s growth and development. Few companies filed for
patents or registered copyrights in the US. Foreign-owned firms operating in
India did so more frequently but Indian-origin output of patents and copyrights
was still relatively small.
Protection of intellectual property in India has been below international
standards in some respects. India does not grant software patents. Some
copyright standards are equal to the world’s most stringent, but others are not.
Enforcement is the principal weakness. Both standards and enforcement are likely
to be improved in the future, but not immediately. In any event, neither patent
nor copyright protection was important to Indian software companies in the past.
Review Of Literature
Various studies have been carried out in the field of competitive intelligence,
business intelligence, their advantages to business in taking timely decisions,
as well as the use of patent data for carrying out business intelligence for
competitive advantage.
Hughes (2017) reports that due to the high volume and speed of scientific
research, it is impossible to collect, update and analyse the variables that
impact the evolution of technologies as disruptive innovations need knowledge
from adjacent technologies as well. Hughes (2017)[1] proposes a model featuring
expanded search depth, breadth and speed along with inputs from internal and
external experts for identifying emerging technologies by coupling big data
analytics machine learning with technology sequence analysis.
On the other hand, Gauzelin and Bentz (2017) report on how small and
medium-sized enterprises (SMEs) perceive and make use of business intelligence
in decision making and highlight that business intelligence systems are
perceived as a solution to various unforeseen disruptive events that hit the
businesses unexpectedly. They report that assessing the success of business
intelligence is not easy as they cover the entire organizations and their
benefits are long term. SMEs lack business intelligence implementation due to a
lack of financial and expertise capacity to implement it.
However, small businesses deal with increasing volumes of data, hence making the
appropriate choice of the best business intelligence in line with their strategy
will allow them to have a competitive advantage. Collecting and analysing data
on business intelligence from SMEs, Gauzelin and Bentz (2017) report that
business intelligence and its use have a far-reaching impact on the operation of
SMEs. Søilen (2017), highlights the importance of competitive intelligence and
market intelligence through a case study of two Swedish MNCs and reports that
companies would succeed only if the competitive intelligence model, along with
the specialist’s role, are properly defined in bringing out and reporting facts
instead of pleasing their seniors. Søilen (2017)[2] also highlights that the
expectations from the analysts are predicting the future, which at times is
difficult.
The analysts often also end up performing different tasks aside from analysis.
With the increase in data and its low cost, competitive intelligence is largely
defined by how well companies can draw conclusions from it, as the outcome is
mainly dependent on the quality of data available and, at times of crisis, the
demand for intelligence is the greatest.
Business intelligence can be viewed as a broader tool that includes knowledge
management, enterprise resource planning, decision support systems and data
mining[3]. Business intelligence is also referred to as competitive
intelligence, market Intelligence, customer intelligence, competitor
intelligence, strategic intelligence or technical intelligence[4]. Scholars have
defined business intelligence as the process of collecting large amounts of
heterogeneous data from multiple sources, analysing that data using advanced
analytical tools and methods, and quickly presenting a high-level set of reports
to multiple users that condense the essence of that data into the basis of
business actions, enabling management to make efficient and effective strategic
business decisions that can help organizations to survive and thrive in the
global economy[5].
The main challenge in any business intelligence solution is in its intelligence
ability[6].
Business intelligence or competitive intelligence is considered to be an
interdisciplinary field[7]. Studies have suggested that competitive intelligence
is associated with strategic management as well as knowledge management[8] and
intelligence has evolved as a discipline over time[9]. Knowledge management can
be perceived as an integral component of business intelligence[10]. It is
usually defined in reference to collaboration, content management,
organizational behavioural science, and technologies.
Knowledge management is a
systematic process of finding, selecting, organizing, distilling and presenting
information in a way that improves an employee’s comprehension in a specific
area of interest. It can be seen as consistent with resource-based theories of
the firm, such as building and competing in a capability that could be quite
difficult for others to imitate practically. Knowledge management was seen to be
central to product and process innovation and improvement, to executive
decision-making, and to organizational adaptation and renewal (Earl, 2001).
Specific knowledge management activities help focus the organization on
acquiring, storing and utilizing knowledge for such things as problem solving,
dynamic learning, strategic planning and decision making. Alnoukari and Hananao
(2017) report that the integration of business intelligence and corporate
strategic management has a direct impact on modern and flexible organizations,
which leads to a gain of competitive advantages as well as easier adaptation to
changing scenarios and corporate strategies[11].
The core advantage of any competitive intelligence system is to extract the
knowledge needed about competitors’ opportunities and threats. Competitive
intelligence ensures a firm’s competitiveness in the marketplace through a
greater understanding of competitors and the overall competitive environment
(Solomon, 2004). Competitive intelligence and market intelligence can also be
built on competitors and influencers from exhibits and tradeshows.
Intellectual property assets are becoming increasingly important drivers of
competitive advantage. This has forced organizations to effectively and
efficiently mine their IP for business intelligence. Studies suggest that patent
data is also a valuable source of competitive intelligence from which to derive
a strategic advantage[12]. Stern (2005) highlights that for creating competitive
advantage, management must focus on exploiting IP during a product’s lifecycle,
which would encompass resource management and IP strategy. IP protection is a
strategy that helps in formulating new strategies for protection of innovations
and sustainable development[13].
Patent data, its legal status and litigation
data can be used for business intelligence purposes such as IP portfolio
valuation, patent valuation, identification of competitors and their R&D
efforts, assessment of active researchers in a particular field, assessment of
patent quality, research quality, market trends, discover human capital, and to
anticipate product launches (Sagacious Research, 2017). Patent analysis enables
firms to make more informed decisions about their IP strategy and create value
for their business (Great Dome Associates, 2018). Analysis of patent data
accelerates innovation, saving time and money[14].
A patent portfolio can be analysed by carrying out patent landscaping[15].
Intellectual property landscaping is a strategic tool providing valuable
business intelligence to ensure maximum understanding of the potential
opportunities and competitive threats. Patent landscaping provides insights
which guide business strategies that include cost optimization, enforcement,
licensing, R&D and mergers and acquisitions. Patent landscaping supports
business strategies that help in the development of a quality patent portfolio,
which in turn generates revenue and mitigates risk (ip.com, 2017).
Introduction
Software is one component of the broader information and communication
technology (ICT) sector that also includes computer hardware, telecommunications
equipment and services, and electronic components used in ICT products. Some
companies, especially big companies, are both software and computer hardware
producers (such as Wipro and HCL), and some companies are also engaged in
telecommunications businesses (such as Tata and Hughes).
In this study we do not refer to any computer hardware business or to its
components or peripherals (laptops, desktops, workstations, servers, disk
drives, semiconductors, microprocessors, printers, scanners, modems, switches,
hubs, routers, or other networking equipment). We do not refer in this study to
any telecommunication products (such as handsets, personal digital assistants,
fibre optic cables, or VSATs), or telecommunication services (such as mobile
telephony or local, long distance, or international fixed line telephony).
Intellectual property played a small role in the growth and development of the
Indian software industry in the 1990s. It was not part of management decision
making and did not matter to company strategy. To explain this apparently
counter-intuitive outcome for an industry that is commonly thought of as a
high-technology industry, we consider the conditions for the creation of
intellectual property, and its ownership and value to the Indian software
company.
In the past, Indian software companies typically did not create very much
intellectual property that was especially valuable. Most of the Indian software
activity was at the entry level of the global industry’s business until very
recently. Programming at a client’s workplace with on-site delivery required
technically educated people, but it did not result in the creation of very much
new knowledge. It was not advanced software development. The basis for competing
was low-wage skilled workers who produced software services at lower cost and
equal or better quality than US firms did.
Software Services and Products:
Indian software was a $12.5 billion (Rs 600 billion) industry in 2002-03, and
it employed 650,000 professionals (NASSCOM 2003). In contrast, the Indian
computer hardware industry was $3.46 billion (Rs 165 billion) in the same year
(this figure does not include telecom equipment or services) (Dataquest 2003).
Among many ways in which the software industry can be described, we begin by
defining the industry in India in terms of what it produces:
- Software services (also called software development)
Revenue in 2002-03 of 8.9$ (435 Billion)
- Software Products (Packaged)
Revenue in 2002-03 of $525 million (Rs 25 billion)
- Information technology-enabled services (also called business process
outsourcing)
Revenue in 2002-03 of $2.6 billion (Rs 122 billion)
Information technology enabled services refer to a range of business services
that require software in order to be delivered to the customer – software is
a critical input, not the output. These services include inbound call centres
(also called customer care), web-based sales transactions, employee payroll and
benefits administration, credit and debit card and other billing and accounting
services, insurance claims processing, database marketing, medical transcription
services, and engineering services.
Software Applications and Activities:
In this paper we focus on software services and products, and therefore we
describe these businesses more fully. We divide both services and products into
the types of applications or functions they perform. For example, software
services are used for enterprise resource planning, e-commerce, and migration of
data, to choose just three applications among many.
Software services are usually customized (unique to each customer in part),
while software products are standardized. Software products range from
commonplace word processing and spreadsheet packages to computer-assisted design
packages and industry-specific applications such as bank accounting operations.
We break down software services into activities or service lines performed by
the software vendor based on a combination of technical labour skills and
management skills required and value addition achieved, in order from low to
high.
Hierarchy of Software services:
- Data entry; maintenance of existing systems
- Custom applications development and applications outsourcing Production,
programming (writing lines of code)
- Design
Engineering (existing or new software)
- Systems integration; information systems outsourcing, turnkey projects;
project management, education and training
- Network infrastructure management
- Consulting; end-to-end solutions
The first two sets of activities are likely to be performed mostly on-site (body
shopping in which the Indian software engineer moves temporarily to the
customer’s place of business). These activities have in the past accounted for a
large majority of all revenue earned. The latter activities are likely to be
performed mostly off-shore in India, and they have been much smaller in revenue
earned. Consulting activity, for example, was estimated to account for only 12%
of all software exports in 2001-02. However, in 2001-02 for the first time,
software export revenue from billings for off-shore work matched revenue from
on-site billings.
Software Customers and Ownership:
We describe the Indian software industry in terms of its customers and its
ownership. The customers are predominantly foreign – about three-quarters of all
software was exported in 2001-02, totalling $7.68 billion – and they are
predominantly businesses in more-developed countries. Nearly two-thirds of all
Indian software export revenues were earned in North America in 2001-02, and
about a quarter in Europe.
The software industry accounted for eight percent of all foreign exchange
earnings for India in 2001 (NASSCOM-McKinsey 2002). Among Indian domestic
customers, with sales of $2.42 billion, the private sector is by far the largest
set of customers, with nearly three-quarters of all IT spending, while
government and public sector enterprises have just over one-quarter (this
includes all IT spending, not just software spending). Taking all Indian
software sales together, the single largest industry was banking, finance, and
insurance with 22% of all sales. Manufacturing industries accounted for 16% and
telecom equipment customers bought 14% of all Indian software in 2001-02.
Multinational enterprises own software operations in India, either as
wholly-owned subsidiaries or as joint ventures. They develop software for use by
their parent companies, for export to customers of their parent companies, or
for independent export to third party customers. While not all of the former
business need be recorded as software exports, one estimate is that MNEs
accounted for 22% of all software services produced in 2001-02, and for 45% of
all IT-enabled services (NASSCOM 2002). In the Top 20 list of software exporters
in 2001-02, there are four majority foreign-owned companies; five among the
biggest 30 companies.
Growth Of Indian Software Industry
We can mark the beginning of the Indian software industry in 1973 when Tata
Consultancy Services (the first Indian software company, founded in 1968) began
exporting data services to Burroughs, or more aptly, in 1988 when Texas
Instruments made a direct investment in Bangalore and spawned a variety of local
suppliers to it.
Some industry data are available from the 1988-89 period, but
the figures are small, and most annual time series data are not available until
1994-95. In the eight years from 1994-95 to 2001-02[16], sales revenue earned by
the overall Indian information technology industry multiplied in size by 8
times.
The software industry, however, which currently accounts for three-quarters of
the entire Indian IT industry, grew 13 times. Employment in the Indian software
industry grew only 4½ times, however. Software exports grew the fastest, by
nearly 15 times in this eight-year span, to reach their 2001-02 figure of $7,680
million. For comparison purposes, Indian software exports in 1988-89, the first
year for which we have data, were $105 million.
The annual average rate of growth of Indian software exports over the 1994-95 to
2001-02 period was 48 percent; this was faster than in the prior five years,
when average annual growth was about 35 percent. However, in the 2001-02 year,
the software export growth rate fell dramatically to 24 percent compared to 57
percent the year before; this was the year in which the dot.com bust occurred in
the US. These figures are expressed in terms of changes in the US dollar value
of Indian software exports. Because the Indian rupee depreciated against the
dollar during this period, the annual growth rates expressed in rupee terms are
from five to 15 percentage points higher.
Exports accounted for three-quarters of all software revenues in 2001-02. This
large proportion has increased since the mid-1990s. The three-quarters figure
applies again to the share of all Indian software revenue that is accounted for
by software services. The newest of the software industry’s segments, which is
IT-enabled services, increased its share of the industry’s revenue from 14
percent in 1999-00 (the first data point) to 19 percent in 2001-02, two years
later. However, the share of software products declined slowly year-on-year from
the mid-1990s to its current 2001-02 share of only four percent. Dividing the
software industry’s revenue in a different way – by offshore versus on-site
delivery modes – we see a steady increase toward revenue earned offshore, from
30 percent in 1996-97 to 49% in 2001-02.
Creation Of Intellectual Property In Past
Intellectual property played a small role in the growth and development of the
Indian software industry in the 1990s. It was not part of management decision
making and did not matter to company strategy. To explain this apparently
counter-intuitive outcome for an industry that is commonly thought of as a
high-technology industry, we consider the conditions for the creation of
intellectual property, and its ownership and value to the Indian software
company.
In the past, Indian software companies typically did not create very much
intellectual property that was especially valuable. Most of the Indian software
activity was at the entry level of the global industry’s business until very
recently. Programming at a client’s workplace with on-site delivery required
technically educated people, but it did not result in the creation of very much
new knowledge. It was not advanced software development. The basis for competing
was low-wage skilled workers who produced software services at lower cost and
equal or better quality than US firms did.
Although we cannot measure intellectual property directly, we can use several
indicators, each one of which is incomplete by itself, to begin to assess the
amount of intellectual property creation in the Indian software industry.
- Input indicators: Research and Development Spending
Payments made abroad for technology
- Output indicators: Patents
Copyrights
Technology income earned abroad
Theory tells us that firms produce new knowledge from their existing stock of
knowledge, their current R&D expenditure, and knowledge acquired from other
sources, such as payments for technology from foreign sources – these are
inputs. Research tells us that R&D spending is roughly proportional to patents –
one of the outputs of intellectual property creation – although the ratio varies
by industry and is higher for small firms than big firms. To get a rough idea of
knowledge creation from patents, we can simply count them.
But to reflect better the technological and commercial value of patents, we can
include data on the number of citations that patents receive from subsequent
patent awards. Copyrights are an output that applies especially to software.
Firms may not seek patents or register copyrights for a variety of reasons.
However, firms still own intellectual property whose amount and value might be
reflected in income earned from it abroad.
Inputs for Intellectual Property:
- Research and Development spending in Software industry to create new
technology has occurred infrequently and has been small in magnitude.
In the Indian software industry as a whole, less than 1% of revenue is spent
on R&D. Among listed Indian software companies in particular, 4.3% had
expenses for laboratory or R&D equipment in recent years, amounting to 0.3%
of their sales revenue at the median. (Listed companies are traded on any
Indian stock exchange and are subject to information disclosure
requirements; many foreign-owned companies are not listed.) Among
information technology companies operating in India, both Indian and foreign
(these include hardware, software, telecom equipment and services, and
industrial electronics companies), 63% reported R&D activity; however, only
9.6% of these IT firms reported innovative rather than adaptive R&D
(innovative R&D intends to create new products or processes whereas adaptive
R&D seeks to adapt foreign product or processes to Indian production or
market conditions). For the US as whole, R&D expenditure is 3.7% of GDP.
Large US firms such as IBM spend billions of dollars on R&D (more than five
percent of their sales revenue). There are exceptions among companies in
India. For example, Hughes Software Systems, a US company operating in
India, spends 12% of its revenue on R&D, and Tata Consultancy Services, an
Indian company, is another substantial R&D investor.
- The payment for technology from abroad through the external market by
Indian Software firms has been small
In recent years, 6.5% of listed Indian software companies, or 18 firms, paid
for technology in this way, and the median size of the payment was 0.4% of
sales revenue. From another data source, 34% of Indian and foreign IT firms
(including hardware, telecom, and industrial electronics) made lump sum or
recurring royalty payments abroad. Firms might make technology payments
abroad in order to make or sell existing products domestically, whether they
are made in India or imported into India – without intellectual property
implications – rather than to create new products or processes. Not all
technology payments abroad necessarily are associated with intellectual
property creation, and we cannot distinguish between these two motives.
Technology from abroad that is used to create new and valuable intellectual
property can also be obtained by non-equity strategic alliances that firms
have with foreign firms where no market transaction in technology exchange
takes place. Among a sample of Indian and foreign-owned IT firms, 15% had
international technology alliances in 1999-2000.
Outputs of Intellectual Property: Patents
- Indian Software firms have had less US patenting activity than foreign
firms operating in India. The distribution of Patenting activity has been
very uneven.
Indian software firms have fewer US software patents than foreign-owned
software firms that create software innovations in India (at least in part).
Only four percent of the biggest Indian software firms had any US software
patents awarded from 1996-2003 whereas 33% of the foreign-owned software
firms had patents awarded based on work done in India. The three Indian
software firms with software patents got five in this time period; the
leading company was Sasken Communication Technologies. The nine
foreign-owned software firms with patents got 167 (although not all of them
were software patents); the leading company was IBM, which has a major
research laboratory in India (although other US software companies also have
substantial software development centres in India). Indian software firms
filed three software patent applications in the US in the 2001- 2003 period
whereas foreign-owned firms filed 93 applications.
- Software Patenting has been underrepresented in India compared to the
rest of the World.
Software patenting activity, both patents awarded and applied for, has been
relatively small in India. About 1.7% of all US software patents from all
countries worldwide were invented in India in the 2001-03 time period –
including both Indian firms and foreign firms operating in India – whereas
the Indian software industry accounted for about 3.5% of worldwide
information technology spending[17]. In terms of US software patent
applications filed but not yet awarded, India was further underrepresented,
with less than 1% of the applications filed worldwide in the US.
- Software patents by Indian firms and foreign owned firms operating in
India appear so far to be less valuable than average patents in advanced
fields.
Among US patents awarded to software firms in India in the 1996-2000 period,
the average number of citations per patent cumulated over the five years was
5.6. In comparison, US patents in advanced fields averaged 29.3 citations
per patent cumulated over a five-year period beginning three years after the
patent award.
- Software patenting is increasingly dramatically.
Software patenting activity in the US has increased substantially in the
most recent three-year period compared to the previous five-year period.
Worldwide, the number of software patents awarded in the US increased at a
rate exceeding 40% per year in the most recent three years. The increase was
even more dramatic among companies in India, for both Indian firms and
foreign firms operating in India, where the number of patents awarded to
software firms increased from 10 per year in the 1996-2000 period to 40 per
year in the 2001-03 period.
Outputs of Intellectual Property: Copyrights
- More Indian software firms have registered copyrights in the US than
have US Patents.
Over the same 1996-2003 time period, 18% of the biggest Indian software
firms had registered copyrights in the US, and the total number of
copyrights for which they were the authors was 128, of which 116 were actual
software copyrights.
- Copyrighting activity in the US by Indian software firms has been much
less than for foreign owned software firms.
Fifty-nine percent of foreign-owned software firms that had operations in
India were authors of US copyrights over the long 1978-2003 time period, and
they had a total of 110,914 copyrights (however, some of these copyrights
were not for software, and, unlike the case of patents, we do not know how
much of the copyrightable material production by foreign firms took place in
India versus other countries including the home country). In the same time
period, Indian software companies had 208 copyrights (the same companies
that had copyrights in the later 1996-2003 period).
- Copyright registrations for software in India appear to exceed those in
the US.
In the most recent few years, about 500 software copyrights (excluding
copyrights for printed materials) were registered in India by all firms,
including Indian and foreign-owned firms, and large and small firms.
- The distribution of US copyrights by Indian software firms has been very
uneven, and that of foreign firms has been concentrated in one firm only.
Of 116 US software copyrights registered by 14 Indian firms as authors during
the 1996-2003 time period, over half were accounted for by one firm (HCL
Technologies) and three quarters were accounted by two firms (adding Network
Solutions to the list). Among the 16 foreign-owned large software firms with
operations in India that have registered copyrights as authors in the US
during the 1978-2003 time period, one firm accounts for 97% (IBM). The
second firm has 1% of the copyrights (Microsoft)
Ownership and Value of Intellectual Property to Indian Software to Indian
Software Developers:
To the extent that Indian companies did create intellectual property that
contained new knowledge, it was in the past typically created as part of a
customized software development contract with a foreign client. It was a one-off
engagement to meet the particular needs of the client. This had two implications
for the Indian software supplier.
First, the software that the Indian company
created was the property of the client for whom it was created and who paid for
it. It did not belong to the Indian vendor, and in principle could not be used
again without consideration being given to the original client. Therefore, the
software services, even if valuable to the client, were not of much future
business use to the Indian company.
Second, the customized software was unique to the business application for which
it was created and therefore did not have much if any value in other business
applications. It did not have value for other clients and therefore it was not
of much future business value to the Indian software supplier.
Intellectual Property Protection For Software
Innovation in software products can be protected as intellectual property,
usually either through the use of copyrights or patents. Both patents and
copyrights are devices that are intended to protect a firm’s or individual’s
innovation from misuse by others, although they are quite different devices for
doing so. Copyrights, generally, protect the expression of an idea. That is,
copyright protection extends to a specific work, but cannot be applied to the
ideas contained in such work.
The application of copyright protection for software products was firmly
established internationally via the World Trade Organization’s (WTO) Agreement
on Trade-Related Aspects of Intellectual Property Rights (TRIPs). Under Article
10 of the TRIPs agreement, WTO members are required to treat computer programs,
whether in object or in source code, as literary works as defined in the Berne
Convention. Copyright protection thus extends automatically to software code
once the code has been written and recorded in a medium (i.e., hard drive of a
computer). A copyright holder may use his or her right to prevent others from
using, making, selling or distributing unauthorized copies of the work.
Unlike in the context of copyright, the TRIPs agreement does not explicitly
discuss patent protection for software. The TRIPs agreement does, however,
contemplate protection for software under its general discussion of patentable
subject matter in Article 27. Article 27 makes patent protection available to
any inventions in all fields of technology, provided they meet the minimum
threshold requirements of novelty, utility and no obviousness. Like copyright, a
patent holder may use his or her right to prevent others from using, making,
selling or distributing unauthorized copies of the invention protected.
The
protection offered by patents tends to be broader than that of copyright, as
copyright protection extends only to a specific expression whereas patent
protection extends to the underlying functionality of an invention. Because
patents can offer broader protection than copyrights, they are seen as more
valuable if they can be obtained. However, patent protection tends to be more
expensive to obtain than copyright protection, because patents require a formal
application process in every country where protection is desired. This
application process often involves not only application fees, but attorney and
translation fees as well.
In practice, the extent to which software may be
patented varies by country, depending upon the formal requirements and
limitations placed on the patenting of software by individual countries.
The 1981 Supreme Court decision in Diehr is widely regarded as the seminal case
on the patentability of software in the United States. In Diehr, the Supreme
Court reaffirmed the long-held idea that a mathematical formula or algorithm, in
the abstract, is unpatentable subject matter.
The Supreme Court went on to hold in Diehr, however, that when a formula or
algorithm is employed in a claimed invention, one must view the invention as a
whole to determine patentability and not summarily dismiss the invention as
unpatentable simply because a formula or algorithm (i.e., software) was used. In
other words, an invention that includes software may be protected via the patent
laws, provided the invention, as a whole, meets the criteria of patentability.
Following Diehr, it still was not entirely clear to what extent software itself
could be protected via the patent law. The Federal Circuit however cleared up
much of this confusion in its 1998 State Street and 1999 AT&T decisions. In
State Street, the Federal Circuit found a software program used to manipulate
financial data to be patentable subject matter. Here, the court reiterated that
unpatentable mathematical algorithms are merely abstract ideas constituting
disembodied concepts or truths that are not useful.
The Federal Circuit, however, reasoned that to be patentable, an algorithm must
be applied in a useful way, thus a software program, which employs mathematical
algorithms in its operation, may be patentable subject matter if it has some
type of practical application, i.e., a useful, concrete and tangible result. The
Federal Circuit further held in AT&T that a resulting physical transformation is
unnecessary, and that a transformation of data in one form to another will serve
to establish the requisite tangible result.
Despite the TRIPs agreement’s explicit prohibition on discriminatory treatment
as to field of technology, many countries have come to view patent protection
for software as a policy choice and as such have placed limits on the patent
protection available for software. For instance, the European Patent Convention
(EPC) classifies software programs as unpatentable subject matter. This
restrictive policy towards software patents however has been tempered by
the European Patent Office’s (EPO) Technical Board of Appeal.
For instance, the Technical Board of Appeal has held that an invention may be
patentable even is software is a component in the invention, provided patent
protection is not sought simply for the software as such, thus bringing European
protection for software patents closely in line with the U.S. Diehr decision
discussed above. The state of patent protection for software in Europe however
many changes in the near future as the European Commission has proposed a
Directive on Software Patentability. However, given how contentious the issue is
in Europe, it is difficult to speculate how the Directive will ultimately change
the nature of software patentability.
While Europe (via the EPC and EPO decisions) has only gone so far as to provide
patent protection for software embedded in a larger invention, Japan has chosen
to pursue a course much more closely aligned with the U.S. According to
Examination Guidelines for Computer Software-Related Inventions issued by the
Japanese Patent Office, software-related inventions are patentable if they are a
creation of technical ideas utilizing a law of nature. The guidelines go on to
further explain that software amounts to this creation of technical ideas
utilizing a law of nature when information processing by software is concretely
realized by using hardware resources, or in other words, when software is run on
a computer. In practice, this means that most software is patentable subject
matter in Japan.
Protection of Intellectual Property in India:
The protection of intellectual property was of little interest to Indian
software companies in the past. In part this lack of interest is explained by
the small new knowledge content of Indian software services – there was not much
intellectual property to protect. Indian companies did not own the customized
intellectual property they might have created since their work product fell
under work for hire standards or ownership was explicitly transferred to the
hiring company.
But even if India companies created software services that had
new knowledge value, they did not seriously take steps to protect it. The chief
intellectual property protection available for software in India is copyright
protection. India’s copyright law conforms to the requirements set out by the TRIPs agreement and thus software is protected as a literary work in India (for
a broader discussion of copyright protection in India, see below). This is not
to say that software is well protected in India, as this depends not only on
standards established by laws, but also on enforcement of the standards by the
judicial system.
India has had a bad reputation among foreign business people for intellectual
property protection, although that bad reputation has not come unduly from the
information technology sector. Over the last ten years, India has implemented a
number of legislative measures to bring it into compliance with TRIP’s
requirements.
Nevertheless, there is great concern about inadequate intellectual property
protection in software. This concern is mainly due to piracy of packaged
software products.
· India is one of the 11 countries on the US Trade Representative’s
Priority Watch List for 2003 for unfair trade in intellectual property under
the Special 301 provision of US trade law. Three other countries (one of which
is China) are in still more serious USTR categories.
· India is reckoned to be the 5th worst offender in terms of dollar
losses due to piracy of business software (installation without a license)
amounting to $343 million.
· India had the 11th highest rate of software piracy in 2002: 70% of all
software used was pirated.
The piracy rate for China was 92% and, in the US, it was 23%. The worldwide
average business software piracy rate was 39% in 2002.[18]
India view of Patents for Software[19]
Under Indian law, computer programs are thought of as embodying a pure mental
act because they are seen as essentially the application of mathematical
algorithms. Thus, computer programs themselves are per se unpatentable in India.
India, however, does grant patents to inventions which employ software in their
operation.
These patents may be more aptly thought of as hardware rather than
software patents. As discussed earlier, the rise in importance of embedded
software (in which software is fixed within hardware and cannot be reprogrammed)
may blur the distinction between software and hardware patents, or may make
software more frequently patentable as part of a larger product.
The fact that
patenting of software is becoming more important worldwide is not lost on Indian
policy makers. However, the wisdom of extending patent protection to software is
a much-debated policy option. Whether software should be patentable in India, or
whether copyrights are the more suitable form of protection, turns on several
characteristics of software.
Whether justified or not, doubts about the wisdom
of patents for software rely on the following arguments:
- Software tends to evolve incrementally over time, and it tends to model
reality rather than invent new techniques; many competent programmers might
be able to invent or reinvent software routines so that the non-obvious
criterion ought to be difficult to demonstrate.
- The software industry is technologically dynamic and rapidly makes
existing software obsolete so that the concept of 20-year protection seems
at odds with the behaviour of the industry; in fact, some software becomes
obsolete before a patent application can be decided.
- Whether by impacting the interoperability between different software
platforms or by blocking types of user interfaces, patents could operate to
reduce the availability of consumer choice and thereby negatively impact the
overall social benefit of software products.
- Since copyright is already available for software, patent protection is
not necessary as long as copyrights are enforced.
Each of these arguments against software patenting has counter arguments. For
instance, point one questions the wisdom of software patenting based on the
notion that much software cannot meet the non-obvious criterion. This is not an
argument against the availability of software patents, but against the wrongful
award of software patents. Indeed, many so-called inventions in other fields of
technology cannot meet the non-obvious requirement and thus should not be
granted patent protection.
Only those inventions that do meet all the criteria
for a patent should be afforded patent protection, regardless of the field of
technology. Point two questions the usefulness of patent protection for
software since much software becomes obsolete before a patent’s 20-year term
expires.
A patent holder has the choice to continue patent protection for the
full 20-year term, or to discontinue paying the patent maintenance fees if the
software becomes obsolete and thus release the invention from patent protection.
There is no reason to deny patent protection for software to those who want it
for the full 20-year term just because many software patent holders would likely
discontinue protection before the term expired. Point three questions the wisdom
of software protection for patents on the basis that they may reduce consumer
choice and social benefit by standing in the way of access to necessary, or at
least optimal, advances in software programming.
A practical example of this
concern is the case of the Eolas patent in the US, where the threat of enforcing
a broadly crafted patent claim affecting plug-in technology sent ripples of
concern across scores of software producers and internet businesses. Many
claimed that enforcement of the patent would greatly hinder further development
of the internet. However, the dire implications of enforcement of the patent
forced the USPTO to re-examine the patent, and it has since rejected certain
claims in the patent. Thus, the Eolas case demonstrates that a patent system can
be flexible enough to address concerns over enforceability of software patents.
Lastly, point four argues that software patents are unnecessary because
copyrights already provide sufficient protection. Because copyrights protect
only a single expression of an idea, competitors can circumvent copyright
protection and relatively easily make use of an innovative idea conceived by
another company. Indian software company managers express this view. Patent
protection provides a broader level of protection, and if applied to software,
can encourage innovation in the field more than copyright does.
The Changing Basis For Competitiveness In Indian Software
Despite the record of the past, there is no doubt that the creation and
protection of intellectual property is becoming important for Indian software
companies and will increase in importance over time. The reason stems from the
often-repeated global evolution of industries, in which the location of
production shifts geographically over time and the product and service
composition of the industry changes.
Typically, as an industry grows and
develops, the basis for competing changes. Firms’ competitive advantage might
change from cost to quality, and from product quality to service quality.
Production technology might change from labour-intensive to capital-intensive or
from unskilled labour-using to skilled labour-using. New competitors from other
countries might arise if they acquire the critical factors of production or
access to foreign markets, or if their governments succeed in promoting the
industry.
The Indian software services industry, which was first among
outsourcing locations for software services sought by multinational enterprises
in North America, faces an industry evolution. By the end of the 1990s, perhaps
marked by the end of Y2K work, the Indian first-mover advantage was over.
Competitive advantage was shifting. Other countries have several of the same
factors that India had, or they were developing them. The Indian software
industry was at a critical turning point.
The move toward off-shore outsourcing work introduced client communication as an
additional requirement for business success, and it coincided with the
introduction of software design and engineering work into the client
relationship. It marked the first small contribution that new knowledge could
make to the Indian software company’s client engagement.
Knowledge Content of Software Business Segments
Amount and Type of Knowledge Created by Each software Business Segment
(Lighter vs. Darker shading indicates Lesser vs. Greater Relationship)
Knowledge Content
Software Business Segments By Value Addition
Success Factor for Indian Software (Past and Future)
Among many possible explanations for India’s export success in software
services, we can focus on a few of the leading reasons, and we can show that
for some of them the Indian advantage is eroding[20].
Skilled Labour:
India has an abundant quantity of technically
well-educated young people with engineering qualifications in an industry that
depends on skilled labour rather than physical or financial capital, and these
people are paid low wages by dollar standards. About 70-80 percent of the cost
of producing software services is accounted for by labour; software engineers in
India produce half or more of the output value of their counterparts in America
but their wages are a tenth or less compared to American wages, so the unit cost
of Indian software services is much lower than it is for American competitors.
However, wages for Indian software engineers are rising rapidly as demand
for them increases rapidly. By 2005, the forecasted new demand for qualified
employees on the part of Indian software firms could absorb the entire new
output of qualified graduates in engineering, even if no other industries
employed any new engineering graduates[21]. This will obviously be an excess
demand disequilibrium, and either the wages of software engineers will rise
even more rapidly or lesser-qualified graduates will be employed, unless
Indian software firms change their businesses to demand less new engineering
labour.
Clustering:
The Indian software industry started in Bangalore, in
which a cluster of firms grew up in geographic proximity. Other clusters
developed later (in Mumbai, Delhi-Gurgaon, Hyderabad, and Chennai). This pattern
of industrial development followed the successful American model. One of the
claimed advantages of clusters, or agglomeration, is that they facilitate the
sharing of tacit knowledge. Know-how that is gained from experience cannot
easily be codified or transmitted in writing, but can only be learned from
face-to-face communication and visual observation.
Tacit knowledge diffuses across firms in a geographic cluster, increasing
the capabilities of each of them. However, Indian software managers
acknowledge limitations to the transfer of tacit knowledge within a cluster.
Professional ethics forbid discussing a client’s contract with others who
are not engaged in that contract, even within the software vendor itself.
Tacit knowledge transfer should be limited to general practices.
On the other hand, Indian software managers point out two other advantages of
clusters: source of labour, and source of credibility. The Bangalore cluster
started in part because of the presence of well-regarded scientific
organizations, both universities and government research institutes, which were
sources of supply of suitable labour. When large numbers of software firms
establish themselves in the same cluster, they also become a source of
employment for other firms.
Once the cluster is established and acquires a reputation, as a sort of
geographic brand equity, then new and unknown firms acquire a measure of
credibility merely by their location. However, the labour supply advantage
of the cluster might diminish along with the impending Indian national
demand-supply imbalance, and the cluster credibility factor might lose
strength if the brand equity attached to India substitutes for
identification with a particular cluster.
Government Policies:
The government of India played multiple roles in
the growth and development of the Indian software industry. In the very early
years, the severe restrictions on inward foreign direct investment and the very
high import tariffs on equipment surely had an adverse effect on the industry’s
growth (although the swadeshi or self-reliance policies surely also resulted in
the largely home-grown nature of the industry).
Later, economic reforms – some domestic deregulation in 1985 and major
liberalizations of trade and investment policies in 1991 – coincided with
the dramatic growth of the software industry, a young industry that
developed just as the license raj restrictions were lifted. At the least,
government was not in the way when the industry was ready for growth.
Perhaps the main government contribution to the development of the Indian
software industry was an indirect one. Public policy approach created the
educational and research infrastructure that resulted in the critically
important skilled labour advantage. For example, the several publicly funded and
highly regarded Indian Institutes of Technology and the Indian Institute of
Science, among other public colleges, produced sizable numbers of very
well-educated graduates who were available for employment by software companies.
In addition, the central government supported research in institutions such
as the Indian Space Research Organization and in several atomic energy
labouratories, and in so doing created a pool of highly technically educated
people who were available later to software companies. The government did
not support R&D in software directly, but enabled the private sector to
achieve its human capital advantage.
Another set of government actions in the 1990s was targeted specifically to the
software industry. Notable among these was the creation of software technology
parks that offered reliable electric power and adequate international
telecommunications links, two of the infrastructure weaknesses that mattered to
the software industry. In addition, the central government made earnings from
exports of software free of income tax, which provided a powerful incentive for
Indian companies to develop their export capabilities. However, this tax break
is being phased out, and by 2007 it will be gone; this source of Indian export
advantage will not apply in the future. Indian software companies have not
benefited from government-supplied R&D incentives such as the Bayh-Dole Act in
the US[22]. As recently as 2002, there was no equivalent legislation in
India[23].
Even if there had been, it wouldn’t have had much impact on the software
industry. The main reasons are that very few Indian software companies
performed innovative R&D in the past, and even if they did, India does not
grant patents for software.
English Language:
All educated Indians are English speakers; their university education is in
English. The main export customers in North America were English speakers,
and even in other countries, software (like air traffic control) is
dominated by the English language. Leading competitor countries for
outsourced software development, such as Ireland, Israel, and Philippines,
are also populated by English-Speaking educated people. One potentially very
strong competitor country is China, and to the extent that the use of the
English language among educated Chinese increases, the Indian advantage
diminishes.
Non-Resident Indian (NRIs):
Indians living and working in the US,
many of whom were also technically educated and employed in businesses,
constituted a bridge between the market for software in the US and the suppliers
in India.
The NRIs:
- provided knowledge of the US market that Indian companies did not have,
- they helped to overcome adverse country of origin effects attached to
India in the early years of the industry,
- they were a source of knowledge about western managerial practices if
they returned to India after the 1991 reforms, and
- they could make financial investments to stimulate the start-up of new
and small companies in India.
Some of the advantages that NRIs
provided, especially US market knowledge, remain important for the future of
Indian software companies. The other advantages are less important for the
future. For example, the Indian software industry no longer suffers a negative
country of origin effect – if anything, it is now a positive effect.
Indian National Culture:
There is apparently a good fit between
Indian national culture and the requirements of successful software development.
India is individualistic. Indian national culture supports openness, candour,
and free exchange of ideas. It is ritualistic but adaptive, not absolute. These
traits all match up well with software development that requires individual
initiative along with interaction and free expression, and a willingness to
change from the past.
The culture-software fit is less good for other potential software competitor
countries, such as China. There is at least one Indian national culture trait
that appears inimical to successful software development, and that is high power
distance – acceptance of large status differences and respect for hierarchy. Of
course, the more educated, the younger, and the more oriented to international
business, the less national culture traits bind people. And China, a main
potential competitor, also has high power distance.
Changing Indian Software Company Strategies
As some of the bases for competitive advantage in Indian software diminish –
especially low labour cost and government support for industry – other countries
are becoming stronger threats. The countries that Indian software managers
themselves mention most often are Philippines, Israel, Ireland, Russia, and
China. A recent McKinsey study identified China and Philippines as India’s
potential competitors in the short run (NASSCOM-McKinsey 2002).
Managers of Indian software companies need to change their business strategies
to retain export competitiveness. Indian software companies are changing their
business strategies by changing their business segments, in two ways. First,
they are seeking to move away from programming on-site, and instead moving
- Toward higher value-added and more sophisticated and complex offshore
software services such as systems integration and consulting
Second, they are seeking,
- Develop packaged software products
Software products are more risky than customized software services because they
might not succeed in the marketplace. Both of these shifts in business segments
call for new and different capabilities compared to lower-end software services.
Most important, they both require:
- More creative and business-centred relationships with clients, with
more insight into customers’ needs, and more global marketing knowledge, which
has been possessed by foreign firms more than Indian firms
- Program management skills and general management skills of coordination
and control, as well as technical skills
- Up-front financial investment, especially to develop packaged products,
which many Indian companies in the past had not been able to make
- Superior technology, which requires advanced R&D
- Brand equity, so that customers are willing to buy with assurance of
long-term support.
Competitive Basis for Software Business segments:
A closer and more detailed look at the bases for competing in each of the
several segments of the software industry shows the change in capabilities that
will be required of Indian software firms if they are to shift toward higher
value-added software services and packaged products.
Inputs:
Low labour cost, the result of low wages and high
productivity, is critically important for competitive success in entry level
software services such as programming, but much less so in high-end software
services such as systems integration and consulting, for which labour
qualifications are more important.
Management and marketing capabilities exhibit
the opposite pattern as labour cost:
They are low in importance for programming and high in importance for systems
integration and consulting. Domain knowledge – knowledge of the customer’s needs
particular to his or her industry and country – becomes important with high-end
software services, similar to management capability.
Technology:
The level of advancement of technology used to compete in software is low for
programming and medium for other software services. This implies little R&D
spending is necessary for the former but some is helpful for the latter. Foreign
technology is of medium importance for most software services, but becomes
critical for software consulting.
Infrastructure:
Neither financial nor legal nor physical infrastructure is of high importance to
software services competitiveness, nor is clustering, in the view of Indian
software managers.
Government:
Government policies are regarded as quite important to software business
success, both targeted incentives and general trade and investment
liberalizations. The sole exception is the smaller importance of government
trade and investment policies for systems integration and consulting businesses.
Market Competitiveness:
Ease of entry into low-level software services has contributed to the
competitiveness of the industry and its international success, but this feature
of the industry is less important for higher-level software services and
products. The presence of foreign competitors exhibits the opposite trend: not
important for entry-Level software services but critical to competitiveness of
the marketplace for higher-end software services and products.
Whether or not Indian software companies will succeed in their transition from
entry-level on-site software services providers to high value-added end-to-end
business solutions providers and consultants is by no means assured yet. Their
new competitors include strong foreign multinational firms such as IBM and Accenture,
which are the world’s leaders in systems integration. In the development of
packaged software products, success has been elusive, as the data on revenue
from software products shows and as individual company experiences illustrate.
Intellectual Property In The New Software Industries
The intended shift by Indian software companies toward higher-level software
services and packaged software products, if it actually occurs, implies that the
companies will need to create new intellectual property of higher value than
pre-existing software services or products.
The value of software to the company that produces it depends on its
innovativeness and on the number of times that components of it can be re-used
for the same or different customers.
More innovative software is likely to be more attractive to the customer,
either by reducing costs of existing activities or by enabling new activities to
be undertaken, and accordingly to command a higher price.
More innovative software is also likely to yield higher margins for the software
supplier because of fewer competitors and fewer substitutes compared with
generic software. Software with more re-uses is likely to be more valuable to
the software supplier because of economies of scope – initial development costs
need not be incurred again for additional customers. As is often expected of
innovations with wide applications, innovative and re-usable software carries
the potential of higher revenue and higher profit for Indian software firms
compared to lower-level customized software services.
Creating Value in software:
A business issue that faces Indian software companies is how to increase both
the innovativeness and uses for new software products and services. The
resolution of this issue implies a newly important role for intellectual
property. Software development projects that Indian companies do for foreign
customers typically include a portion of genuinely customized work that is
unique and proprietary to the customer. It is not useful to anyone else.
However, some portion may be reusable. The work might produce tools that are
applicable to other customers’ needs, and these tools consist of explicit
knowledge. The work might also have some element of knowledge that is primarily
tacit – for example, how the software engineer solves the customer’s problem.
The reusable portion of a typical customized software services contract might be
30-40 percent.
Both the explicit, reusable tools and the tacit knowledge potentially contain
new intellectual property. To ensure that they do – that they have value to
other customers – the software company needs to make investments in research and
development, or in organizational learning more broadly. A software tool that
was created as part of one customer’s project needs to be adapted and completed
for uses with other customers. The tacit how-to knowledge needs to be converted
into codified knowledge so that others in the company can benefit from it in
their future work. The mechanisms might include expert systems, project
post-mortems, and case studies.
The IP-led Services Player was one of the
long-term strategies formulated by the recent NASSCOM-McKinsey Report (2002),
and it stressed an R&D orientation and consistent investment in emerging
technologies. The additional investment to complete and generalize the common
portion of a customized software contract typically might be 30-40 percent of
the original contract effort.
The recent establishment or expansion of overseas development centres by
several major foreign information technology companies (for example, IBM,
General Electric, Microsoft), and the prominence given to them by their parent
companies signifies a favourable R&D climate in India, especially as a source of
talent, and suggests high probability for success on the part of Indian software
companies if the resources can be committed. Indeed, some Indian software
companies have themselves established dedicated overseas development centres for
foreign companies, such as HCL has done for Toshiba in Japan[24].
Creating a new Business Model
To develop new software tools that are reusable by the software outsourcer as
part of customized software development contracts requires a new business model.
One model is that the Indian software developer accepts a reduced price for the
project from the customer in return for which the Indian company is able to use
some of the tools developed for this project for other customers or products.
Although the customer ordinarily would own all of the software for which it
pays, it gives up some of its ownership rights in return for a lower project
price. In other words, the Indian software developer invests its own resources
in reusable tools and acquires (partial) ownership in return.
To implement this type of business arrangement raises several questions centred
on the value of intellectual property and the rights to use it. How can the
boundaries between customer-specific proprietary software services and reusable
software tools be drawn? How great will be the value to the software vendor of
the potentially reusable software tool? How much investment in R&D by the
software vendor will be required to equip the potentially re-usable tools for
other applications?
Accordingly, what will be the price for transfer of intellectual property from
the customized software client to the software services supplier? How will the
IP rights of the original client be protected?
The changes in the strategies and business models envisioned above will also
raise questions for the internal organization of Indian software companies. How
will the R&D and organizational learning be paid for? How will internal
customers in the software company (e.g., another business unit) be treated
compared to external customers in the utilization and pricing of software? How
will conflicts of interest be avoided?
Moving toward Higher Value-Added Business
The development of more innovative and re-usable software tools, and the
codification of tacit knowledge about methods of solving clients’ problems in
particular, assist the Indian software company’s emerging strategy of moving
from lower-level programming toward higher-level systems integration,
consulting, and end-to-end solutions. Greater management capabilities as well as
copyrighted or patented technical achievements will enable Indian software
companies to compete more effectively against the incumbent global firms.
Conclusion
In this report we document the growth and development of the Indian software
industry in the last decade, describe the role of intellectual property in the
industry’s development in the past, assess the status intellectual property
rights protection for software in India, explain the fundamental changes in the
strategies that some Indian software companies are undertaking to be competitive
in the future, and speculate on the new and different role for intellectual
property and its protection in the Indian software industry in the future.
Industry Size and Growth:
Size: The Indian software industry was a $12.5 billion industry in sales
revenue in 2002-03, accounting for more than three percent of Indian gross
domestic product. It is mostly a customized software services (not packaged
products) business, and mostly an export business with only a small domestic
market. It is mostly an Indian business, not a foreign-owned business: among the
top 20 software firms operating in India, seven are foreign-owned, and among the
top 100 just 22 are foreign-owned. The foreign-owned companies accounted for an
estimated 22% of all software services produced in 2001-02.
Growth:
The growth of the Indian software industry has been exceedingly fast
and sustained over the last decade. The compound annual growth rate averaged 42%
per year. In the last two years during the turndown in the dot.com business, the
growth rate has been slower but still very fast at roughly 28% per year. The
growth rate of Indian software exports has been faster than the growth rate for
the industry overall.
Intellectual Property Creation in the Past:
Intellectual property was not important to the growth and development of the
Indian software industry in the past. It did not figure in company strategy or
managers’ decisions. Indian software companies did not create very much new and
valuable intellectual property. Technology inputs that might create intellectual
property were small. Indian software firms spent very little on research and
development in-house – less than one percent of their revenue – and much of that
was adaptive rather than innovative R&D. They purchased very little technology
from foreign sources, and only a few firms had international non-equity
strategic alliances for technology.
Patent Protection:
India does not award patents for software because under
Indian law, software tends to fall into established unpatentable subject matter
(i.e., business method, algorithm or pure mental act). However, software that
has a technical effect and is part of a physical system, is patentable.
Discussions at high levels in India about pure software patenting are taking
place. The issues include the extent to which social benefit would be impeded by
software patents, the usefulness of 20-year patents in an industry with rapid
rates of technological obsolescence, and the extent to which software patent
applications can meet the non-obvious criterion. A change in Indian software
patent policy may occur in the future, but not immediately.
The unimportance of Patent Protection:
Whatever the status of patent protection
for software in India, it hasn’t been important to the software industry. In the
first place, patents were sought in the US where the market was, not in India.
Second, most Indian software services were customized for the client. It was the
client’s property, not the Indian software company’s property. Even if it were,
it would have limited general use because it was customized to the client’s
needs. Third, the benefit/cost ratio for patenting in the US was unfavourable.
The dollar cost of filing for a patent was high and the cost of defending a
patent would be high. The benefit was thought to be small because technology
obsolesces rapidly and the competitive threat from the use by other firms of an
inventor’s proprietary technology was small anyway. Therefore, secrecy was an
option to patenting, and the oligopoly-oligopsony nature of the industry
facilitated informal technology sharing agreements.
Copyright Protection:
Indian protection of software copyrights meets
international standards in some respects but not others. In particular, Indian
law does not prevent a properly registered software package from being copied
for use on multiple computers, and does allow multiple copies of software to be
made for non-commercial uses. High level discussions now taking place may
reverse these two differences from international standards and bring India into
full TRIPs and WIPO compliance.
A more serious weakness in software copyright
protection is its enforcement. Deterrence for copyright infringement is weak
because proof is difficult and penalties are small. Conviction rates are low
because the judiciary is understaffed and underqualified, and delays are too
frequent and too long. Here also improvement might occur in the future in the
form of proposals for the creation of special intellectual property courts.
Small Value of Copyrights:
The value of copyrights has been doubted by Indian software companies. Aside
from weak enforcement, it was easy to evade copyrights and hard to know when
infringement occurred. On the other hand, Indian lawyers believe that software
copyrights have great potential value. Here we encounter a vicious cycle:
without copyrights or patents there is no well-functioning market for pricing
intellectual property, and without a price it is hard to ascribe value to it.
Indian Software and Intellectual Property in future
The business model for the Indian software industry in the past will change in
the future. To be the low-cost vendor of entry level customized software
services will not be the main basis for competing by Indian software companies.
The historical Indian advantage of labour that is abundant, low-wage, low-cost,
technically educated, and English-speaking is being eroded.
Indian wages are rising as demand catches up with supply, and other countries,
especially Ireland and Israel in Europe, and China and the Philippines in Asia,
are developing their own competitive labour pools. Other start-up boosts, such
as income tax relief on export earnings from the government and marketing
assistance from non-resident Indians in the US, will be less important in the
future.
Shifts in companies’ strategies:
The Indian software industry is seeking to move downstream along the value chain
toward more complex tasks of design, systems integration, and consulting that
require more customer contact, more domain knowledge, more innovation, and more
project management. There is also an attempt on the part of some companies to
develop mass-marketed packaged software products, although so far these efforts
have met with only modest success. The basis for competing in these segments is
advanced technology, highly skilled labour technical labour, and managerial and
marketing skill.
The role of intellectual property in future: These new competitive requirements
mean, among other things, that the Indian software industry must create new and
valuable intellectual property in the future. Intellectual property is more
valuable if it is more innovative, which yields bigger margins, and if it is
reusable or has a wide range of uses, which yields more licensing revenue
without increasing cost proportionately. The implications for intellectual
property are clear: Indian software firms must create new, advanced intellectual
property, and they must protect it.
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